Alexander Croft
My work involves looking at the hardship we face through the mundane nature of working life, trying to survive through the grey repetitive nature of living in the UK. I am interested in microcosms in the north of England, places where we go for an escape that don’t quite fit the norms of the surroundings. For example; fast food shops, theme parks and arcades. For me, they are a place that is created as a new space from the moment you walk through the door. They are entirely complex with crafted sound, light and visual aesthetics for the main purpose of making you forget the outside world and being encapsulated in its space.
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