How to: build your profile as an artist

Anna Castleton Simmons and Laura Evans share their top tips and advice for artists wishing to build their profile and grow their reach. Anna is a freelance communications specialist and Director of Arts PR London. Laura is UKNA's Marketing and Digital Manager. Together, they bring years of insight and expertise in marketing, promotion and PR.

This informative talk covers:

• Foundations: establishing your 'brand', writing your artist statement and creating your promotional materials and website

• Social media: what's the best platform for you? Best practice, tips for better engagement

• Examples of brilliant artist social media pages: Jay Johnson (music), Manon Ouimet (photography), Jamal Sterrett (performance), Ella Frears (poetry), Ant Hamlyn (visual arts)

• Networking (in person and online)

• Press & PR: creating a press pack, writing a press release, identifying and connecting with press and media outlets, preparing for an interview

Video edited by Underhill Creative: www.underhillcreative.co.uk

If you are an artist or organisation looking to work with a Communications and PR Consultant, you can reach Anna Castleton Simmons here: https://www.artsprlondon.com/